Monday, August 2, 2010

Just Who Reads Mysteries?

So, just who DOES read myseries?  It's been a mystery to us . . . but not for much longer.

Sisters in Crime (SinC) is pleased to announce that they have commissioned a comprehensive study on mystery readers' buying habits. Working with Bowker’s PubTrack Consumer service and its extensive standing panel of readers, SinC had the opportunity to ask mystery buyers in-depth questions about how they learned about the mysteries they buy and what motivated them to make an actual purchase. In an age when authors are increasingly expected to promote and market their own books, SinC wants to save members from spending their time and money on strategies that don't work, in favor of efforts that definitely reach consumers. The Bowker study will provide solid, real world data to guide members’ promotional efforts.

SinC expects to announce the results of this study in the fall of 2010, first to members, and then to the industry at large.

Representatives of Sisters in Crime, Bowker and other industry professionals will present the results of the study to the public in conjunction with Bouchercon, the world mystery conference, October 14-17, in San Francisco, CA.

Bowker is the world`s leading provider of bibliographic information management solutions.


Terri Herman-Ponce said...

This looks like it'll be a great and interesting read. Looking forward to it!

Leslie said...

Really cool information. Thanks for posting!

Sheila Connolly said...

This is a terrific idea and should provide a lot of useful information. Wonder how the demographics will compare to RWA's survey results?

Nancy Martin said...

The study is BIG, with the potential to be a game-changer for the whole industry. I can't wait for the results!--And I mean that literally. How I spend my precious resources on promotion is a greater and greater concern.

Julie Kramer said...

I can hardly wait for the results of this study. I, too, am asking more questions on how best to spend my promotion dollars.