Monday, June 9, 2008

To Con or Not To Con

by Kathryn R. Wall

Back in the days when I was practicing accounting, I worked with a client who had a pet expression, something he employed while weighing business problems: Is the view worth the climb?

On several listservs to which I subscribe, there’s been a lot of chatter lately about conferences—to go or not to go—especially with Bouchercon Baltimore just around the corner. Most of these discussions center around basically what my client used to ask himself: Is the expense and effort of getting there going to pay off in some meaningful way? It has been suggested that attending simply to enjoy the ambience and camaraderie is reason enough, and for some, especially fans, that may well be true. But I think those of us who do this for a living need to heed the oft-repeated admonition to remember that we’re running a business here. So I believe it’s a question both seasoned and newbie authors need to ask themselves before shelling out considerable cash for con fees, hotel rooms, airline tickets, or—these days—gasoline: Is the view worth the climb?

My answer? It depends.

I’ll be the first to admit that I haven’t attended hundreds of mystery conferences, but I never miss Malice Domestic if I can help it. Not only does it attract the kind of audience I envision my books appealing to, but it seems more like a family reunion than a professional gathering, at least after you’ve been there a couple of times. I also like that it’s in the same city, in the same hotel, and is held at almost the same time every year. I’m additionally fortunate that it coincides with the release of my new titles each spring. What do I get from it? The Sisters in Crime board meeting and breakfast, a chance to hobnob with people I don’t see any other time during the year, usually a panel which gives me an opportunity to hawk my new release, my books in the dealer room, and the sense that I’ve just reconnected with the reason I began to write traditional mysteries to begin with. To steal a line from the Mastercard commercials: Priceless.

For me, Bouchercon is another story. I’ve skipped a couple of those, primarily, like last year, because of travel considerations. The first one I ever attended was Las Vegas, which everyone kept telling me wasn’t the best on which to make a judgment—bad hotel, too much smoking, too spread out, etc. But . . . I had a wonderful time. Many of the attendees were household names whose books I’d loved, and I walked around in an awed stupor most of the weekend. No one had ever heard of me for the most part, even though I’d just been published by St. Martin’s Press, but I felt, finally, like one of the In Crowd. My husband came along, gambled a little, and we enjoyed some of the nightlife. In all, I wouldn’t have labeled it an unqualified success for me professionally—except that I found my agent during one of the panels. Was it worth it? For me, at that time in my career, absolutely.

My best example of a smaller gathering is the Cape Fear Crime Festival. Again, I was a newbie and scared out of my mind, but everyone was so kind and supportive. It was my very first con of any kind, so I basically wanted to get my feet wet, to pass through that initiation or rite of passage from aspiring to arrived. More seasoned, wiser authors took me under their wings, and I felt as if I had been welcomed into a caring community.

As a businessperson, I have to weigh all these intangibles against the costs—of both money and time. Sometimes, other factors like family health and deadlines make the decision for me. As someone else on a listserv pointed out, you have to define your goals and make certain you’re able to attain them by your participation in any given gathering, whether you’re an author, fan, librarian, bookseller, or publishing professional.

So . . . are conferences worth the time and effort? It’s not a one-size-fits-all answer. It depends. Only each potential participant can decide if the view is worth the climb—for him or her. But it’s certainly a good idea to examine your motives and aspirations before you start writing checks and booking flights.

Kathryn Wall is the author of the Bay Tanner mysteries set in and around Hilton Head, South Carolina. The 8th installment, THE MERCY OAK, was released by St. Martin’s Press in May. Kathy is also the national treasurer of Sisters in Crime.

Monday, June 2, 2008

A Light-hearted Look at the Publishers Summit

by Judy Clemens

While the Publishers Summit taught me an awful lot about the publishing industry, and our little group got to meet and talk with some amazing people we couldn't get within a block of on a normal day, I learned a lot more from our two days in New York than just the business stuff. Roberta, Jim, and Nancy were fantastic company -- I would recommend them as traveling partners to anyone -- and I learned a lot of fascinating things about them. Interesting tidbits, like:

...Huang is the most used family name in the world, so Jim is not necessarily related to the owners of every store with Huang on the storefront.

...Sometimes Nancy needs a little extra encouragement to walk right on past those bag displays on the sidewalk.

...Roberta has the same problem with shoe stores.

I also picked up some pointers about New York City (it had been years since I'd last visited), and about the process of the Summit as an event. Here are my Top Ten Notes to Self to remember when scheduling next year's summit:

10. Sometimes the subway kiosks just don't want to let you through. Be prepared to buy an extra ticket when the gates simply won't open.

9. When a woman comes up to you asking, "You want to make purchase?" it's best to Just Say No.

8. NYC folks are actually a lot nicer than they're cracked up to be. Most of the time.

7. Wear a pedometer, and make inquiries to see if your health insurance will give you a discount for such healthy living.

6. Some restaurants in Chinatown are better than others.

5. Make sure to have a photo ID, an air of confidence, and someone in your group who's not afraid to talk to security guards in each and every building you enter.

4. What looks like two blocks on your laminated NYC map can actually turn out to be more like, say, TEN.

3. Sometimes it's just better not to use the store's bathroom.

2. Wear shoes that don't make your feet cramp, your heels hurt, or your toes bleed. In other words...casual is better than painful.

AND...my Number One Note to Self...

Always, ALWAYS take a Carmel Car to and from LaGuardia instead of a Yellow Cab. This will ensure the occupant does not turn green and threaten to barf on the car's interior...or on her fellow passenger. (Sorry, Nancy!)

In all seriousness, our team felt privileged and honored to represent SinC in New York with all of the people we visited. In the coming months you will see more fruits of our efforts through newsletter articles, blogs, and Mentor Mondays on the listserv. Don't be surprised, either, to see SinC taking a more active role in conversations with publishing insiders, and making forays into new areas. Our summit team and the SinC board are here to serve our members to the best of our ability, and we will continue to do that however we are able.

We hope you found last week's blogs to be educational, interesting, and motivational. If you have suggestions of people we should talk to at our next summit, we are always open to suggestions.

Respectfully submitted,
Judy Clemens
SinC VP

Saturday, May 31, 2008

Publishers Summit -- Part IV

The Sisters in Crime Publishers Summit team members Roberta Isleib, JudyClemens, Jim Huang, and Nancy Martin visited publishing professionals in NewYork on May 14 and 15. The report on the publishing summit will run all week. Your comments and discussion are encouraged. The summit team is available to field your questions.


Sisters in Crime Publishers Summit, Part IV
By Roberta Isleib

Simply finding our way to Mira Books (a division of Harlequin Enterprises) helped build our anticipation. We took the subway to Chinatown for a quick lunch, wandered through a gorgeous little park full of Chinese folks sunning their children and playing board games, and stumped the remaining blocks to City Hall. (I assured the team it would be two blocks—it was closer to ten. Note to selves: wear better shoes!)

Mira is located in the stunning, historical Woolworth building in the southern tip of the city. We piled onto the elevator to the tenth floor, admiring the ornate neo gothic/art deco design. The office, where we were met by editorial director Tara Gavin and executive editor Margaret Marbury, is papered by posters of top-selling Harlequin books.

Margaret and Tara were happy to talk about their view of our genre. They agreed with other companies’ opinions that mysteries are “smaller” than suspense novels, meaning that print runs will be smaller for mysteries. It is harder for a book to reach a top-selling level if it’s a mystery rather than suspense or thriller. On the other hand, romance readers are very open to mystery and a number of Harlequin’s lines tend to include a thread of mystery (e.g., Intrigue, Nocturne, Silhouette.) Our hosts see a healthy future in mysteries, as they are selling mysteries in the romance aisles. Print runs for thrillers may be larger, but this kind of reader tends not to be as loyal as mystery fans. Good news for SinC writers: Mystery fans are heavy and loyal readers who return to read a favorite author’s next books.

Mira Books is the Harlequin line with the fewest restrictions and guidelines about plot and character. Their mysteries need to have commercial appeal, dropping clues but not necessarily told in a linear fashion. At Harlequin, they will label a book where they feel it has the biggest play—whether that be historical, mystery, or other.

The format in which the book will be published depends on where it will be distributed. Hardcover releases require a high level of quality, an established audience, and great promotion.

Our hosts reported excellent success with big box stores such as Target and Wal-Mart. Wal-Mart will decline titles that are too sexy, including covers and flap copy. Mira is about to have one of their titles made into a big promotion by Target.

Although agreeing that publishing is a gamble in these uncertain economic times, these editors expressed enthusiasm and optimism about the future. Mira focuses on commercial fiction. They see opportunities in many of the Harlequin lines, including paranormal, romantic fantasy, inspirational, mystery, and young adult. They feel that Harry Potter readers are open to new possibilities. The digital future is coming, and Harlequin is embracing it, selling both short stories and all their releases online. See http://www.eharlequin.com

Margaret and Tara had a number of suggestions for how authors can work with their publishers:
· Network and obtain blurbs from other writers
· Develop a website; include contests
· Make guest blog appearances
· Be flexible and fluid—don’t allow labels to affect you negatively. Take advantage of what the marketplace is offering and doing
· Ask your publisher to excerpt your next book at the end of your newest, but it’s got to be a humdinger of an excerpt to pull readers in.

If a mid-list author is not growing, she needs to reinvent herself. Taking a new name is not the only way. Start something new and stronger in order to give the publisher and sales department ammunition for a second chance. Basically, write a great book and follow it up with another—at least once a year. Some of their romance authors produce three per year.

We left Margaret Marbury and Tara Gavin with a spring in our steps, and headed uptown to Folio Literary Management. At the Folio agency, Ami Grecko works as the marketing director, assisting the agency’s clients with promotion and public relations.

In Ami’s experience, mysteries are often being sold today under different names (sometimes literary fiction), even though at heart, the books are mysteries. On the plus side, the mystery genre allows for growth of sales in a way that literary fiction does not. She emphasized how important a good cover is for attracting potential buyers. She feels that mysteries could easily make the move to e-books because of their loyal fans and encourages authors and publishers to embrace the future.

Ami was pleased to share her suggestions for what authors can be doing to help promote their own books.

* Make one-on-one connections with writers, readers, and booksellers.

* Use on-line resources: FaceBook, MySpace, Shelfari, BookTour. Meet your market on-line!
If your publisher supports a book tour, try to hit indies/committed stores in less-saturated cities.

* Go to stores, sign books, be polite! Signed copy stickers will make book stand out.
Find your hook/brand.

* Social networking is key. BUT…people really expect the networking on these websites. You must be present and active, not simply post a page and disappear.

For more of Ami’s thoughts and suggestions on publicity go here.

And that’s it for this year’s summit. We were so grateful for the opportunity to talk with the publishing professionals, and hope you’ve found these reports useful.

Friday, May 30, 2008

Publishers Summit -- Part III

The Sisters in Crime Publishers Summit team members Roberta Isleib, JudyClemens, Jim Huang, and Nancy Martin visited publishing professionals in NewYork on May 14 and 15. The report on the publishing summit will run all week. Your comments and discussion are encouraged. The summit team is available to field your questions.

Sisters in Crime Publishers Summit 2008, Part III
By Jim Huang

Barnes & Noble’s offices are at the corner of 5th Avenue and 18th Street, a location that’s full of nostalgia for me: it’s the location of the original B&N store that my family and I shopped in when I was growing up in New York and New Jersey, back when B&N was just an incredibly wonderful independent before transforming into the force it is today.

I was really looking forward to our visit, not just out of nostalgia, but for the opportunity to learn more about B&N, which accounts for about $5 billion in annual sales (in stores and on the web). We hear so much rumor and speculation about chain booksellers; we were grateful that mystery buyer Dan Mayer agreed to meet with us.

We told Dan about the message that we’d been hearing: thrillers are hot, mysteries are not. Dan introduced himself as a lover of mysteries, and more or less right away we got a very different, much more upbeat take on the mystery genre.

While not disagreeing that thrillers are hot, Dan said that cozies are not a hard sell for him, adding that agents and editors need to see the sales reports that he’s seeing. He agrees with everyone else we met that paranormal is huge right now, and said that historicals are also big. Craft cozies are still selling.

He believes that the genre will continue to grow before it shrinks, noting that readers are getting older, retiring and having more time to read and have fun. Minneapolis is his biggest market for mysteries, which are also strong in Naples, Florida, Texas and California. He does not believe that most writers sell only regionally. He wishes there were more mysteries for younger readers, saying that the demand is there.

Dan is committed to series, saying that it’s crucial to keep all the books in a series in print. If the continuity is broken, it’s hard to keep the series alive. He said that it’s especially hard to keep a series going if the author jumps houses. He is invested in keeping authors in print, and tries to carry a whole series, not just parts of it – which is difficult when there are two houses involved. He also noted that it takes a long time for an author to make it big, so the backlist needs to stay available.

He’s disappointed that the publishing world seems to think that a bestseller should be in fiction rather than being categorized in genre. We discussed an example of a writer whose first two books were packaged as thrillers and sold ok. The publisher re-did the packaging when the third book was published, identifying the book as “A XXXX Mystery.” The first and second books were also relabeled as “XXXX Mysteries,” and all three books were moved out of fiction into the mystery section. Sales went up.

The packaging of a book is crucial to him: it’s all in the cover. He’s tired of fuzzy, black and white, shadowy noir covers, saying that these are not original at all. A cover should make it clear what kind of book it is, and it needs to be professional – a problem for some small presses. He can suggest to a publisher that if it changes a cover, he’ll buy more copies, but he said that the perception of B&N’s power is overstated and that publishers often do not listen to him.

Times are hard for hardcovers. Trade paperbacks are doing well. In fact, he would prefer to see a trade paperback follow a hardcover, rather than a mass market paperback reprint, and he also spoken approvingly of the move to repackage select backlist mass market titles into trade paperback editions. He does not like to see titles go from hardcover to trade paperback to mass market, noting that if a title is selling well as a trade paperback, he prefers to keep selling it at that price point. He still thinks that authors can be successfully launched in paperback originals. He added that some format decisions are determined by Wal-Mart, which will dictate how it wants a book published.

He believes there’s a fine line between customers knowing what kind of book they like and originality. He notes that there are a lot of “table shoppers” in Barnes & Noble stores, folks who are browsing tables but not looking at the stacks. (Mass market paperbacks are not displayed on tables, but trade paperbacks are.) He says that mystery customers are voracious, echoing something we heard in more than one office about the loyalty and devotion of genre fans.

Barnes & Noble is often a scapegoat for practically anything that goes wrong in this business; Dan is aware of this and understands it. But over the course of our hour with him, it became clear how unfairly the chain is painted. We were impressed with his own devotion to the genre, and his earnest and thoughtful approach to his job.

After our meeting with Dan Mayer, we returned to the Princeton Club for drinks with Kate Stine and Brian Skupin of Mystery Scene. This was more of a casual get-together, in a setting that does not allow business to be conducted. Kate did offer an especially interesting and useful bit of advice for writers, saying that “sometimes PR is about what you can do for the other guy.” In other words, the author who does favors and makes an effort to stay in touch with people in the business is likely to be remembered and kept in the loop.

Don't miss the wrap-up tomorrow!

Thursday, May 29, 2008

Publisher Summit -- Part II

Sisters in Crime publishers summit team members Roberta Isleib, Judy Clemens, Jim Huang, and Nancy Martin visited publishing professionals in New York on May 14 and 15.

Second Installment, by Judy Clemens

On Thursday morning our little group tromped across town to Penguin to visit with Neil Nyren (Putnam Senior Vice President, Publisher, and Editor-in-Chief), Christine Pepe (Putnam Vice President and Executive Editor), and Summer Smith (Putnam Senior Publicist), who were kind enough to take time out of their busy schedules to meet with us.

We met in a cozy conference room, which was furnished with snacks and bookshelves displaying their very impressive line of books. By just perusing the bookshelves, we could see that Putnam is a division of The Penguin Group not held to one genre. They told us flat-out that whatever kind of book it is, if they like it, they will publish it. However, they are the publisher of several very large names in the mystery industry (Robert B. Parker, Patricia Cornwell, Dick Francis), and are willing to publish new authors. They are not as prolific as some other publishers when it comes to first-time people, because they like to work hard at growing a new name. It’s important to them to work with someone long-term, aiming for steady growth and name-building, which sometimes translates into a parent-child partnership, such as they have with Dick Francis and his son.

As far as the label of “mystery,” they really don’t care about what they call books. When it comes down to it, they said, every book is basically a mystery or a romance. They do acknowledge that the term “thriller” is running much hotter these days, and spy novels seem to be back (which was really interesting to me). Noir is still big, but probably not growing anymore. But no matter what kind of book it is, readers love continuing characters, which is great – if the author can produce.

This was one thing they really pushed – if an author wants to be successful, she (or he) has got to do the work. You can’t be lazy! Robert Parker is publishing at least three books a year. He is a fast writer, and people continue to buy his books. He has become a franchise unto himself. People see his name and know it. An author cannot do this if they are only producing one book every year and a half. Consumers need to see your name on a new book once a year if you are to keep your place in publishing.

They were very big on an author’s need to secure their own niche, and that an author needs to do everything they can to survive in the present publishing climate. To them this meant working with your publisher to expand your market however you can do it: store by store, an intense Internet presence, postcards, libraries. Collaboration with your publisher and publicist is key in how you attack promotion, but as an author you must remember you are the CEO of your own “business,” and you must invest in yourself. Be a goodwill ambassador for your book wherever you go. Your publisher has finite financial and promotional resources, so you need to augment what they can do.

After bidding farewell to the Penguin folks, our little group marched back across town (note to self: next year wear better shoes) to Soho Press, where we met with the publisher, Laura Hruska, and Sarah Reidy, the Director of Publicity. We sat around a table in their warm, friendly office, where we were surrounded by books and the other members of the Soho team. (As an unexpected bonus we also got to meet Herman Graf, one of the original publishers of Carroll and Graf!)

Soho Crime is a 14-year-old business begun by Ms. Hruska because of her desire to publish upmarket mystery writing. She looks for books with a literary feel – atmosphere, setting, and character are of utmost importance. Soho publishes books set in international settings with a desire to educate their audience about the social and cultural context in which the story takes place. They want the reader to go away from their books having had an experience that will change them in some way.

Ms. Hruska thinks mystery is the most exciting field of writing these days, with wonderful literary writers having joined the genre. Mystery is a place where the form is satisfactory and reassuring to readers every time – there is a problem and it is solved with some semblance of justice. This justice may not be the same in the different countries Soho writes about as it is in the United States, but some form of justice will prevail. Ms. Hruska, in a philosophy opposite of the majority of people we visited, sees mysteries as bigger now than they every were – that people are yearning for the justice mysteries provide. Granted, the English Country House type of book may be old, but that is a reflection of today’s world – the stakes have been raised and people need more in our increasingly violent world.

Soho does whatever it can to help their writers succeed and survive. One original way they do this is to produce two runs of galleys. Their first run goes to reviewers and to people who have agreed to blurb the book. The second run, which will publish quotes from these reviewers, will go out to booksellers and others. Soho also makes a “Soho Sampler” which includes chapters from several upcoming books and looks as sharp as the books themselves.

Soho loves for authors to help with the promotion, and joins every other publisher we’ve talked with in saying that a strong Internet presence is very important. They also encourage networking with other authors and filling out the publisher’s author questionnaire with detail (if your publisher does not have one, SinC members can access one here). But…they say there is very little substitute for an author who knows their audience and is friendly and willing to tour. And don’t go just to bookstores – hit festivals and conferences, too!

When asked if the gender of an author mattered in getting a book sold, Ms. Hruska was firmly of the belief that it didn’t – as long as the book is written well. She also believes strongly that an author should keep working to get his or her book published by a traditional publishing house; if an author self-publishes – unless it is a non-fiction book with a strong platform – a publisher will not want to pick it up later. So persevere, even though it is difficult.

Thank you to Putnam and Soho for speaking with us. We learned new things from each team and were very glad to hear from everyone.

Any questions so far? Perhaps something that’s been bubbling up since Nancy started us off at the beginning of the week? We’re here to answer questions or discuss whatever you’re wondering about.

Wednesday, May 28, 2008

The Sisters in Crime Publishers Summit team members Roberta Isleib, JudyClemens, Jim Huang, and Nancy Martin visited publishing professionals in NewYork on May 14 and 15. The report on the publishing summit will run all week. Your comments and discussion are encouraged. The summit team is available to field your questions.

First Installment
By Nancy Martin

Our Sisters in Crime Publisher's Summit was a terrific experience for me, personally. In all my years as a writer, I've never had such access to such bigwigs who were so kindly willing to chat. (On Thursday evening when all our official appointments were over, my own agent asked with some astonishment, “How did you get in to all these people? Why would they see you?") I'm still amazed by how candid everyone was with us. If you are ever asked to join the summit team, grab the opportunity.

Our purpose in visiting the various insiders was to take the current temperature of the mystery business—particularly in regard to our organization’s membership and our mission. Some of our findings were disappointing, but we weren’t surprised, and we’re grateful that everyone felt they could be honest with us. We heard plenty of encouraging news, too, and some good suggestions worth passing along to you

This year, our first stop was HarperCollins, ( http://www.harpercollins.com/ ) We sat down to a very friendly (and delicious) lunch and talked about the state of mysteries today. The HC contingent (several editors and publicists) got right to the good news which was that they were very pleased with the sales of paranormal books, including urban fantasy. And thrillers are hot, hot, hot—especially the “edgier, sexier” thrillers. They are also doing well with cross-genre books, such as historical suspense, which they’re actively seeking.

The bad news? Books are selling better in the fiction section of the big chains, but not so well in the mystery section. Without sugarcoating, our hosts said that from their perspective, the wholesale support for traditional mysteries was drying up. They are taking on fewer cozies because the market has gotten to be difficult. On the other hand, they do have some cozy authors that aren’t just working, they’re thriving. Although they were quick to say that most books have a thread of mystery in the story, editors now avoid putting the stamp of “mystery” on the cover or use it in discussions with booksellers. Why? It limits the audience.

Mind you, our travels took us to none of the publishers that are currently publishing traditional mysteries or “cozies,” so our findings are definitely skewed. To read the report of last fall’s summit, which included calls paid on female-centric (my phrase, so don’t blame anyone else) mystery houses such as Berkley and Kensington, go here.

To our team, it seemed as if any books that are selling well these days are automatically called "thrillers" by the industry. Even mysteries that are clearly mysteries are given the label of thriller if good sales are anticipated. Which may sound ridiculous and frustrating, but it's indicative of how the whole industry is trying to position books for the public.

That word came up over and over: "positioning." Trying to communicate to the sales staff and the public what a book is, is vital. The process begins when the author conceptualizes her book at the beginning of the writing process or perhaps as late as a query letter. Can you define your story in a high concept way? If you can, you’re helping your publisher position your book. If you can’t . . . well, for godsake, try.

The folks at HarperCollins said they can do a lot for authors who write more than a book a year. (This was a common theme among the publishers.) Pubbing authors more frequently helps to brand them better. And that’s the goal--to establish every author as a distinct “brand.” We also talked about sales velocity--the speed with which large numbers of books should be sold in the early weeks of a title's release. The old publishing model was to keep books in print for the long haul. But now all the publishers want books sold fast, upon release. Good sales velocity encourages keeping books in print. Confusing? Yes, but it’s the current wisdom.

Many HarperCollins publicists lunched with us and shared these thoughts:

Mystery writers have the best websites in the industry. (Yay, us!) All authors are encouraged to have a website and keep them up to date and fresh with podcasts and book trailers, if possible. The publisher can build on what you’ve created. For example, take a look at what they’re doing for Tasha Alexander. Lots of ‘Author Extras”--newsletters to sign up for, an ad you can place on your own website or MySpace page, plenty of what I’d call publisher support: here.

(Although not part of our summit report, go check out Meg Cabot’s video on this Amazon page. It has nothing to do with her book, but it very cleverly helps establish her brand. Here.)

Also: Blogs seem to be helping sales. (Perhaps because they engage readers who appreciate the frequent updating?) Build and maintain your mailing list. Having a platform—“writing what you know”—helps to get the aspiring author noticed by a publisher and later helps the publicist promote the published book.

One of the hottest booksellers today, in the view of HarperCollins, is Target. If you’ve strolled through your local Target store lately, I’m sure you’ve seen all the trade-sized paperbacks, all displayed face-out. The success of selling the trade size at Target triggered a discussion about the decision to put certain authors in hardcover vs. trade size paper vs. mass market paperback. The format depends upon the anticipated audience and the anticipated accounts to which the book will be distributed, so that’s a discussion worth having with your editor. We can talk about it today in the comments section, too, but this post is already too long.

I also appreciated the HarperCollins take on the "when should an author realize it's time to move on?" question. Rather than trying to read the handwriting on the wall, HC encouraged authors to ask your editor for sales numbers so you don’t get blindsided. You can get out your pencil, estimate a cover price and figure what kind of sales you need to make to pay the mortgage. Can you survive on a small press print run? Should you keep your day job?

Our next stop was Simon Lipskar, a friendly and forthright agent at Writers House.

So far, I’ve been totally professional, right? Can I take a minute to tell you what really happened when we arrived at the hallowed halls of Writers House? It was a warm day, and we’d walked a long way and…well, I’m a woman of a certain age. As soon as we arrived in his lovely office, I had the most gawdawful hot flash of my entire life. Purple-faced, sweating so hard my hair began to drip, I had a long, horrific hormonal meltdown on his Danish modern sofa. I took notes while mopping myself with a crumpled cocktail napkin dragged up from the bottom of my handbag. So everything I heard in this interview was clouded by a fog of estrogen.

Mr. Lipskar confirmed the general view that thrillers are the success stories of the moment. Any book you can call a thriller, he said, you should. Advice we heard many times during our travels.

He also talked a lot about the "franchise" authors--like James Patterson. I think every agent and publisher is looking for authors they can turn into franchises.

He talked a bit about the importance of blurbs, particularly among the sales reps. (It also spoke to our discussion about positioning authors.) He cited flap copy as another important positioning tool. And covers are extremely important to consumers and sales staff alike these days---a mantra we heard nearly everywhere we went.

Mr. Lipskar did say the midlist was on the verge of dying. He felt the current US economy is contributing to the midlist demise, but I think this subject worth discussing. What role do we all play in this situation?

Of all the people we met with in New York, Simon Lipskar was the only person to voice the opinion that the author can’t do much, PR-wise, to help his career. Except write a great book. In an era when some desperate publishers are asking authors to be bloggers, filmmakers, graphic designers, sales managers and marketing whizzes, it’s nice to hear somebody actually say that our time is better spent what we do well—the writing of a book.
Preferably a thriller, I suppose.

As I wiped hormonal sweat from my brow, we thanked him for his honesty, said good-bye and headed down the stairs.

Tomorrow, we’ll post the next installment of our trip to New York. But for today, do you have questions to ask the team? Is there anything here that sparks your need to vent?---Er, discuss? We’re here, so fire away.

Monday, May 19, 2008

When BSP is a bad thing

By Donna Andrews

The other day I was at an event sponsored by a writing-related organization. (Maybe it wasn't SinC. Maybe it was MWA. Or RWA. Or a local writing outfit. I'm not telling. Let's call it RISC, for Really Impressive Scribbler's Club.) Anyway, this particular RISC meeting was well attended. Most of the people there were writers--published or aspiring--along with a few avid readers and a few friends and significant others of writers. The meal was edible to tasty, the speaker was excellent, and most of the attendees had a great time.

Most. Not all. I had a great time, myself, but then, I lucked out. I didn't sit at Boris Sharpe-Payne's table.

You all know Boris. He started coming to the RISC meetings a month or so before his first book came out. Came out, I should add, from a major publisher, to decent reviews. He's personable, well-spoken, apparently on his way to success.

Only one problem. Boris's a really gung-ho promoter. He seems to have forgotten how NOT to promote. No off switch. No volume control. And no sense of when his listeners have had enough.

Everyone at Boris's table heard all about his latest book, all his fabulous reviews, how fabulously long the lines have been at his signings, what a fabulous blurb so-and-so gave him, how fabulously many books he sold at his last signing, and how close his agent is to making a fabulous movie deal. They also got an earful about how fabulous his publicist is, how fabulous his panel was at the last convention, and a few coy hints about what his next fabulous work will be.

Boris had a fabulous time at the meeting. The rest of the people at his table were testing the edges on the table knives by the end of the meal--though I don't know whether they were contemplating seppuku or a reenactment of Murder on the Orient Express.

Of course, it could be worse. There's Boris's sister, Brynhilda Sharpe-Payne. She's been known to show up at other people's signings and start selling her own books in the back of the room. Brynhilda doesn't get asked out much these days.

Part of being an effective self-promoter is to know when to BSP and when to shut up. A savvy self-promoter would have looked around the table at the RISC meeting and asked himself, "Why are these people here?" And unless his name was, say, Agatha Christie or Dashiell Hammett, the answer probably wasn't "To hear me talk about my books for an hour." RISC members come to see old friends and meet new ones . . . to network with fellow writing professionals . . . to hear the speaker . . . to learn about the business and craft of writing . . . and yes, to learn about new books by fellow RISC members. So no one would fault Brynhilda or Boris if they said a couple of sentences about their books and offered their tablemates a bookmark.

But after that, if I were Boris or Brynhilda, I hope I'd have the good sense to put the BSP on hold for the rest of the event. They could talk to the other people at their table. Ask them about their lives--including their writing. If someone asked for information or advice, they could offer it--if they have any expertise in the area. They could participate in whatever conversations their tablemates are having. (But if their contribution invariably starts with "Well, in my books . . ." watch out, Boris and Brynhilda, you're BSPing again.)

Are you wincing as you read this? I confess, I'm wincing as I write it. I can remember moments when I, too, was a Sharpe-Payne. I hope I'm having fewer such moments these days. Too many of us have learned that mantra "Never pass up an opportunity to self-promote!" I'm working on learning a new one. "In every situation, consider whether it's possible and appropriate to self-promote." Sometimes less is more. Sometimes any BSP is too much.

You don't agree? Fine; then I'm sure you'd love to sit at the Sharpe-Paynes' table next month. Trust me, there are plenty of empty places.

Donna Andrews is the SinC Chapter Liaison.

Wednesday, May 14, 2008

STUFF HAPPENS, or JUST BECAUSE YOU DO EVERYTHING RIGHT DOESN’T MEAN THAT SOMETHING WON’T GO WRONG

What better way “to promote the professional advancement of women who write mysteries,” Chesapeake Chapter thought, than to put together a short story anthology. Three anthologies and more than a few headaches later, we sometimes find ourselves wondering, was it worth it? Then someone invariably points to our six Agatha nominations (and two wins), two Anthony nods (and one win), previously unpublished contributors being considered for representation by agents, and at least two with publishing contracts at major houses, and we smile and say, “Yeah, it was definitely worth it.”

Setting up the process — we wanted to be completely fair — turned out to be the easy part. Submissions were blind — our volunteer judges couldn’t tell whether the story they were reading came from one of our established authors or from an aspiring one — and because Chessie Chapter boasts over one hundred members, we had little trouble selecting fifteen quality stories to include in each volume. We’d invited a published member to write a preface (Laura Lippman, Donna Andrews and Sujata Massey, respectively), and to our surprise and delight, attracted the attention of a small, traditional press that specialized in mysteries. We signed a two-book deal.

Chesapeake Crimes I came out in hardback and was the publisher’s #1 seller that year. A paperback edition followed. Chesapeake Crimes II was published the following year, and then, things got ugly. Bookstores couldn’t get the books, we couldn’t get the books, the publisher stopped communicating with us — or with any of its many authors. When the dust settled, chapter members were out thousands of dollars for personal copies of books ordered and paid for, and the chapter lost thousands in unpaid royalties.

Publishers go bankrupt. It happens.

So, we dusted ourselves off and moved on, finding an enthusiastic, mystery-loving editor at an established regional press who, incredibly, was offering to reprint Chesapeake Crimes II (fewer than 100 copies had been printed by the Former Publisher Whose Name Shall Not Be Spoken) as well as Chesapeake Crimes 3, provided each story have a Chesapeake Bay theme. We happily called for submissions. A year later, when the completed manuscript of Chesapeake Crimes 3 was ready for delivery, we were told by the new managing editor that, oh, by the way, we’ve decided we don’t want to publish mystery fiction after all.

Editors move on; publishing priorities change. It happens.

Once again, we dusted ourselves off and moved on, this time making arrangements with a small press to print Chesapeake Crimes 3 for us, just in time for the Malice Domestic conference, as we’d planned.

Chesapeake Crimes 3 is a beautiful product. And so is the reprint of Chesapeake Crimes I that we produced for ourselves at http://www.lulu.com/. By now, there’s little that Chessie Chapter hasn’t learned, first-hand, school-of-hard-knocks, about the volatile publishing business. (And don’t get us started on distribution!)

Will there be a Chesapeake Crimes 4? The jury’s still out. But, there must be some publishing method Chessie Chapter hasn’t tried yet. An e-book, perhaps?


Marcia Talley serves as secretary of Sisters in Crime National and is past president of Chesapeake Chapter. She is the author of Dead Man Dancing, and six previous Hannah Ives mysteries. For information about Chesapeake Crimes I, II and 3, please visit www.chesapeakecrimes.com.

Monday, May 5, 2008

I'm trying to write a novel here....

by Margaret Coel

Six months ago, I had a brilliant idea. Two walls of my study could be knocked out to make a bigger study. To get just how brilliant this was, try to picture my study: desk and computer, a pair of stuffed floor-to-ceiling bookcases, flowered loveseat, lamp and two filing cabinets, all jammed shoulder-to-shoulder against the walls around the closet, window and door. Piles of manuscripts, folders, magazines and other important stuff that I mean to get to someday on the floor. To go to work, I had to take two steps into the middle of the study, slowly pivot about and stumble over the piles of papers to the desk. My study was the smallest room in the house. What I needed was S P A C E.

# 1 hubby did not think the idea brilliant. He used other adjectives, none appropriate for a blog. But after six months of being convinced (nagged, he calls it), he conceded this was a splendid idea. So splendid, he is now convinced that it must have been his. And wouldn’t it be great if he also enlarged his study, which happens to be upstairs directly over mine? I guess that means that both studies were the smallest rooms in the house.

Before remodeling could begin, we had to move out of our studies. It appears that 99% of our stuff was contained in the smallest rooms. Who knew? The garage is now crammed with furniture. Cartons of books, papers, folders, magazines—I don’t even know what’s in all those cartons--are stacked around the house. My desk and computer are wedged into a bedroom between the bed, a chest of drawers and stacks of boxes.

Did I mention that I am writing a new novel, due in September?

Dale the contractor arrived and one entire corner of the house vanished. Picture large backhoes and cement mixers rolling across the front lawn, that now no longer exists. Hammers pounding, saws screeching, heavy boots tramping through the still intact parts of the house. Clouds of dust, and everything draped in plastic sheets. I continue writing my novel. I discover the advantages of being wedged into a bedroom corner. It’s so much trouble to get out that I sit at the computer for long periods. Empty tea mug? Too bad. Way too much hassle to get to the kitchen.

If only I could actually get some real work done. With remodeling, I’ve learned, come decisions, decisions, decisions. Dale the contractor knocks on my door and says he needs decisions on such things as electrical outlets, ceiling fixtures, closet doors and a lot of other ridiculous details. I fight my way out of the bedroom corner, down the hall lined with cartons and upstairs into the very large space that is materializing into # 1 hubby’s new study. Back down the stairs into the even larger space that is becoming mine. And I make decisions.

Would I like to have him soundproof the walls? Dales wants to know. Soundproof my study? Oh, by all means, I say.

I return to writing my novel. Images of my new study fill my brain. Instead of the old pea green walls, my walls will be painted some new, luscious color that I haven’t yet decided upon. The color will look terrific with the new carpet, not yet selected. There will be lots of space in my closet, as soon as I decide on the shelves. And there will be a big sofa, just in case I should want to take a nap. I should go looking for that sofa soon.

Dale the contractor knocks on my door again. Where do I want the cable box?

Cable box? I’m trying to write a novel here.

“West wall,” I shout. “Where the desk is going.” I’ll need a new desk, I’m thinking. This old desk is not going to work in my new study.

I dive back into my novel. How long will all this remodeling go on? Four more weeks, Dale the contractor says. Translation: Six weeks if all goes well. When was that ever the case with remodeling?

Should my editor happen to read this blog, I’m going to need an extension on that deadline.

Tuesday, April 29, 2008

Traveling With Books.

(This blog entry was delayed due to...what else...my going to Malice Domestic!)

I’ve just finished most of my packing for my first Malice. I’m excited to be going and am looking forward to seeing old friends and making new ones, to great panels, and especially to getting ideas for new books to read!

I always put off packing ‘til the last minute. But now the easy part is done—making sure I remembered pajamas and the toothpaste and making choices for clothes I hope will be appropriate for the weather.

The hard part is before me . . . making sure I have books to read on the road. Even knowing there will be opportunity to acquire lots of books at Malice, for me it’s important to pack a good assortment, after all one can never have too many books to choose from. And among the selection must be one or two set in or around Washington. I love fiction that transports me to another place or another time. Most of my traveling with books is done at home from my favorite comfy chair. But I especially love it when I’m able to travel to a place physically while I’m traveling to it through a book I’m reading.

This all began back in grad school when I serendipitously packed a copy of Sara Paretsky’s Killing Orders to take along to a conference in Chicago. For my first and only visit to San Francisco, my copy of The Maltese Falcon was at my side. Image my delight at discovering our hotel was just up the hill from the spot where Sam Spade’s partner, Miles Archer was shot! On our 25th anniversary, my husband and I returned to where we’d spent our honeymoon near Fontana Dam, North Carolina. We listened to Sharyn McCrumb’s Bimbos of the Death Sun in car while driving through the Smoky Mountains. We’ve gone back to the Smokies each spring since that trip; Charles Frazer’s 13 Moons is loaded into my iPod in anticipation of our visit next month.

I’m pretty sure I’m not alone in this obsession. I’d love to hear other people’s experiences of traveling with books.

Mary Callahan Boone
Library Liaison, Sisters in Crime.

Tuesday, April 22, 2008

Malice Domestic, the con for the criminally genteel, begins in a few days. I'm always excited when it's time for this convention, especially so this year which is its 20th anniversary. I have no doubt the Malice organizers have many extra surprises for attendees to enjoy this special celebration. Foremost, their line-up of honored guests, Charlaine Harris, Peter Lovesey, Lindsay Davis, and Toastmaster Daniel Stashower is what has everyone talking. It's going to be great hearing them throughout the weekend.

Amidst all the fun, your Sisters In Crime board will be taking care of business, too. We'll have a board meeting, and Roberta and Judy have organized a terrific get-together on Friday for members to talk about what works in their local chapters. See Judy's blog below for details.

I'm hoping to talk with many Sisters and Brothers over the weekend. It's great to put faces to names that I know from our SinC e-list and to visit with old friends. I'm particularly interested in learning of new publications that review mysteries to add to those we now check in our Review Monitoring Project. We check local and national newspapers and magazines, so if you can recommend one you subscribe to or regularly read off the newstand, please see me at Malice or send me an email me at marysaums@hotmail.com.

Best-Mary Saums
Review Monitoring Profect Coordinator

Monday, April 14, 2008

In Praise of Editors

by Nancy Martin

My latest book (Murder Melts in Your Mouth, the 7th Blackbird Sisters Mystery) was released a month ago, and we’ve been enjoying good sales. I say “we” intentionally, because no successful book could possibly be the work of one person. In my case, there’s my critique partner, my blog sisters, my readers, my family, my agent and her various colleagues, my publisher and the house staff, and last but certainly not the least--my editor.

In my twenty-eight-year writing career I’ve had nine editors (and three agents, five publishers) so I’ve had good and not-so-good experiences. Recently, I asked a few friends what they felt about editors. We came up with a list of good qualities in the person who buys, edits and shepherds a book through the publishing process. Here’s our list in no particular order:

1. A good editor has the people skills to make an author feel smart. And clever. And writerly. Not to mention confident and talented with skills and a creative mind that needs to be nurtured, but also occasionally whipped into shape. An editor can truly build an author into a powerhouse bestseller—or break her into a muddle of melted self-esteem. But the author must stand up for herself if she’s being treated unfairly or impolitely. Don’t be a victim.
2. A good editor is a good communicator. Whether the news is good or bad, she writes or phones promptly and doesn’t pussyfoot. She gives you all the information in her power to give: print runs, sales figures, returns, remainders—the works. It’s up to the author to ask the important questions sometimes, however, so an author should educate herself to be an equal in the partnership, not a supplicant. Plus the author has to learn to take bad news like a grown-up. Otherwise, you’re just asking to be treated like a child.
3. A good editor brings creative ideas to the table. “You know how the first plot point doesn’t work? You need to come up with something else.” That’s not helpful editorial input. But brainstorming—that can be fun as well as useful for the book and the longterm author-editor relationship. On the other hand, an editor who’s a frustrated writer can spoil the book and undermine an author’s confidence. It’s the author’s job to draw out the editor’s best ideas, but stop short of taking a collaborator.
4. A good editor edits for content and clarity. Once she gets her red pencil out, she’s the last person (after your critique group or your husband or your mom or whoever else reads your manuscripts) who can honestly tell you when stuff doesn’t make sense or the theme isn’t clear or the story wanders long before a reviewer or bookseller or reader claps eyes on it. An editor who skips this step isn’t doing the author any favors, so the author must learn to accept criticism for its intended purpose—to improve the book.
5. A good editor copy-edits. I’ll never forget the moment I—a former English teacher who thought I knew my trade--opened my first copy-edited manuscript and discovered all the red marks the copy editor had inflicted on the “perfect” pages I had rewritten and revised a dozen times. What an education! A good copy editor is golden. Again, she’s one who will save you from embarrassment and frustration, because there are plenty of readers who will hunt you down like a dog to point out the smallest errors in your published book.
6. A good editor is an author’s champion “in-house.” She’s the one who pitches your book to the art department for the cover, at the editorial meetings and the marketing meetings and at sales conference. She’s your cheerleader. If your editor doesn’t throw herself behind your book to the people who will market and sell it, you’re doomed to lousy sales, disappointing sell-through and—oh, dear—possibly the end of contracts. Give her all the ammunition she needs to do her job.
7. A good editor is ruthless in her pursuit of quality. If she wants your book to be the best possible product, her determination can be contagious. You’ll work harder because she’s encouraging you to produce the best writing you can manage. Are those endless revision letters frustrating? Yes, but not as frustrating as the alternative.
8. A good editor has an appreciation for books and language. Some of my favorite conversations are with agents and editors, talking about books. I’ve learned a lot.

Naturally, most writers don’t have a choice when it comes to editors—not at the beginning of our careers. But as you get a few books under your belt and develop your skills and your business savvy, you can better participate in the process of choosing who you want to work with.

Until then, you take your chances. Out of nine editors, I’ve had only two not-so-great experiences. In both cases, I was part of the problem. Since then, I’ve had a couple of tremendous editors who have challenged me, partnered with me, bolstered me and otherwise helped me become the writer I am today. I thank them from the bottom of my heart.
Nancy Martin is a Sisters In Crime Member at Large.

Wednesday, April 9, 2008

Dear Sisters and Brothers,

The board is excited to offer a new event at Malice this year. Please join us on Friday afternoon, April 25, in the Fairfax Room on the 2nd Floor of the convention hotel, from 1:00-3:00 for our Flash Training Session and chapter meeting.

Here's the schedule:
1:00-1:15 Creating a Must-Read Chapter Newsletter: Roberta Isleib (NE Chapter), Jane Cleland (NY Chapter)

1:15-1:30 Spicing Things Up with Special Projects: Ruth McCarty (NE Chapter)1:30-1:45 Cover to Cover: Producing a Professional Anthology: Elena Santangelo/Caroline Stafford (Delaware Valley Chapter) and Beverle Graves Myers (Louisville Chapter)

1:45-2:00 Forming and Implementing a Spellbinding Speakers' Bureau: Kate Flora (NE Chapter) and Gigi Pandian (NorCal Chapter)

From 2:00-3:00 we will have an open session where we can ask questions of each other to find out what's going on in other chapters or with SinC National.

I've received some items of interest from chapter presidents including questions like:

What are other chapters doing to increase membership and raise their local profiles?

How are other chapters raising funds, or writing grants?

How can we light a fire under our chapter?

We have a great group,happy to come to meetings, but they aren't big on volunteering, and it would be great to see them more involved with supporting our local mystery authors and having more of a presence in the community.

What have other chapters experienced with having a booth at a booksellers convention?

We can discuss these questions and more...bring your enthusiasm, your concerns, and your creativity, and we'll see how we can help each other out.

We look forward to seeing you all there!

All the best,

Judy Clemens
SinC Vice President

Monday, March 31, 2008

Losing A Friend And A Fan


As some of you may know, my stepmother, Mary Jane, died unexpectedly of an aneurysm in February. She and her family lived next door to mine in New Jersey when I was a kid. Her reconnection with my dad thirteen years ago brought that history full circle. She took good care of my father, yes indeed. And she was kind and welcoming to my family, right down to the dogs. But she was also one of my great supporters. She couldn¹t wait to buy a stack of each new release and get them signed so she could distribute them to family and friends. One morning a year or so ago, she called me and announced she hadn¹t been able to sleep. Instead of tossing and turning, she got up and brainstormed titles for my next release. She rattled thirty of them off.

But it wasn't just my writing she enjoyed: She was a huge mystery fan. So I gave her books for her birthday, Mother's Day, and Christmas. And in between I collected my freebies from conferences and sent them her way. A couple of weeks ago, I went back to New Jersey to pack up my dad's belongings. What fun to come across my fellow sisters' books on Mary Jane's bookshelves! I uncovered Rochelle Krich's FERTILE GROUND (well before I'd ever met Rochelle through SinC and before I'd had a book published), a signed copy of THE IMPORTANCE OF BEING ERNESTINE by Dorothy Cannell from the last Crime Bake conference, books by Denise Swanson, Elaine Viets, SW Hubbard, Deborah Donnelly, Sujata Massey, Mignon Ballard, and more. (Can you tell she loved cozies?)

So if you noticed a flicker of darkness on February 11--maybe that was Mary Jane passing. I'll miss her terribly--but we've all lost a fan!

Roberta Isleib is president of Sisters in Crime and the author of DEADLY ADVICE and PREACHING TO THE CORPSE.

Monday, March 24, 2008

A Few Good Sisters in Crime Members Needed

I'm sure all of you have thought about volunteering for Sisters in Crime. I have a great opportunity for you to join in and improve Books in Print.

As most of you know, Sisters in Crime had a difficult time this year making the transition from collecting data by hand for Books in Print to collecting data on the web site. For 15 years one person, currently Vicki Cameron, collected the data, edited the data, answered 3,000 e-mail per edition and worked endless hours. In this day and age the organization can't afford these old school ways. Vicki did get a paycheck which probably amounted to under a dollar an hour. For one year we notified author members to visit the web site and list their books as we were going to take the paper version from the web site in 2008. Many did not and many were frustrated with the process. And then to top it all off we had glitches which deleted some listings and altered others.

Some of our members need your help!
Please e-mail me at sistersincrime@juno.com and volunteer to help the authors who can't navigate the process of listing their books on the web site. If I'm lucky, I will hear from 3-4 of you who have patience and computer knowledge to "walk" these members through the process. Once I have a group of you in place we will all discuss the procedure. I would like to ask one of you to step up and be the chair of this group and set up procedures for the group.

I look forward to hearing from you.

Beth Wasson
Exec. Secretary,
Sisters in Crime
PO Box 442124,
Lawrence, KS 66044
785-842-1325, fax 785-856-6314
sistersincrime@juno.com
web site www.sistersincrime.org

Monday, March 17, 2008

The Pursuit of Excellence

Sixteen years ago I set out to become a published novelist. During that year I took it upon myself to outline and write my very first book. After finishing the first draft I went through and re-wrote it before holding my breath and handing it to a few trusted readers. One reader, especially, who happened to be a professional proofreader, gave me lots (and lots) to think about. I re-wrote the book again. And again. And again.

After re-writing it a dozen times I began the agent search. I got such glowing rejections as:

*Thank you very much for submitting YET SHE MUST DIE. There is no doubt that you’re a real writer, and YET SHE MUST DIE is merely the first of many books. However, despite its strengths, given today’s tough fiction market, I didn’t feel quite enthusiastic enough to represent your manuscript.*

OR

*It’s a good story, nicely written, but alas, I’m afraid it just doesn’t seem right for us.* (which meant, of course, that they didn’t like it!)

And then there were those simple but heartbreaking one-liners, such as: Sorry, I’ll pass.

I persevered, rewriting and sending out queries, until I decided it was time to cut my losses and move on. While I felt good about the book, it obviously was not of a high enough quality for the market.

I wrote another novel. And another. None of these caught the lasting attention of any agent, although I continued to receive that oxymoron: the positive rejection. Somehow, that was enough to keep me going.

I spent my time writing, reading other books in the genre, and going to writers’ conferences where I made contacts, attended workshops, and learned about the business. I took what I learned and funneled every bit of it into my writing.

Finally I was able to write a book that caught the eye of both an agent and a publisher. In 2004, thirteen years after I began the attempt, I was published. And you know what? It felt great.

I look back at that first novel I wrote, and while I have sentimental feelings for it, I wonder how I ever thought it was ready to be published. While it had, as the agents noted, some things of value, it simply wouldn’t be able to compete with other books. Those agents knew what they were doing. But I refuse to be embarrassed that I sent it out. That book was a stepping-stone. A learning tool. Some might say that first not-quite-good-enough manuscript is a necessity. Because it taught me a world of lessons.

It has been a hard road, and a long one. Every writer knows the pain of rejection and the sinking feeling when those letters come back saying No.

But hopefully every writer will also feel the joy that comes with seeing her work come to fulfillment. She will know that she persevered, taking what she learned and using it to pursue excellence in her writing. And she will continue to perfect her craft – because I know I certainly never stop learning! – making her work the best it can be.

We at SinC love to hear stories of success and how the pursuit of excellence pays off. If you have a story to share, we’d love to know about it.

Judy Clemens
Vice-president, SinC
Author of the Stella Crown mysteries and LOST SONS, coming out in April

Tuesday, March 11, 2008

Changing small pieces of the world

By Donna Andrews

As I'm writing this, it's late Sunday night at the Left Coast Crime convention hotel, and I just found an email reminding me that I'm at bat tomorrow for the Sisters in Crime blog. I suspect my fellow board members are probably hoping I'll post something profound about some of the contentious topics facing the organization, but I'm juggling post-convention exhaustion, the dregs of a cold, and a touch of altitude sickness, and I'm not sure I can do justice to any weighty issues. And I'm kind of talked out about books and writing for the time being. I thought I'd talk about something else instead-- not unrelated to SinC, I hope.

A few months ago, I was listening to an interview with someone from The Hunger Project. He said that they had determined that there was no technical reason why hunger couldn't be eliminated from the world, and they set out to figure out what was keeping this from happening. And they found that the main reason was the low socioeconomic position of women--if they could find ways to change that, they could make a real impact on hunger. And that one of the most effective ways to change women's lives was through microfinance--small loans made directly to women to help them change their economic situation. The old "teach a man to fish" premise.

Made sense to me. That's why I was so excited when I discovered Kiva.org. My writer friend Toni Kelner said it best: Kiva is like eBay for charity.

You go on the Kiva site and you can see pictures of entrepreneurs--people who are asking for small loans to help them start or expand a business or make some other improvement in their lives, like repairing their houses or paying children's school fees. The working poor. When you see one that touches you--the smiling Peruvian women who wants to buy more yarn so she can pay her son's secondary school fees with her expert knitting, or perhaps the wistful nineteen-year-old single mother from Mexico who is hoping to support her toddler by starting a food stall in the market--you can click a button and put a loan of as little as $25 in your Kiva basket. When you check out, you can pay with Paypal. And when enough Kiva lenders like you have offered their $25 loans to your entrepreneur, the loan is funded.

Assuming your entrepreneur is able to make a go of it and pay the loan back—loan terms range from three months to two years--you will eventually get your money back, and can take it out of the system or reinvest it in another entrepreneur. And repayment rates are currently in the high ninety percent range, probably because Kiva has partnered in each country with a local organization that vets each entrepreneur’s business plan and keeps in close touch with them to ensure payback.

No, you don't earn interest. So the benefits aren’t direct and personal to me. But there is an intangible but very powerful payback. Today, I look at a map of the world and I see it very differently. When I look at the map of Africa, I think of my tie-dye maker in Sierra Leone, my fishseller in Benin, or the school in Togo whose classrooms I'm helping to outfit. When I hear dire news from Kenya, I think of the two determined and resourceful women there whose medical clinics I've helped to fund, and hope they are still alive and well. Other continents have also come alive for me--I've helped fund a clothing stall in the Ukraine, a flower grower in Cambodia, a kindergarten in Viet Nam, and an Internet café in Peru. I seem to have a weakness for women doing needlework of all kinds--knitters in Bosnia and Peru, embroiderers in Iraq and Mexico, tailors on three continents.

It's exciting and humbling to think that a small amount of cash--what I might spend on a nice dinner when I'm traveling--can help make a profound difference in the life of a woman at the other side of the world. And I can also hope that my efforts combined with many others can eventually help make a dent in the centuries-old socio-economic disadvantages affecting women throughout the world.

Just as I hope my participation in SinC can help end the centuries-old attitudes that devalue women’s ideas and women’s work—attitudes that force women to settle for smaller advances, smaller print runs, smaller publishers, fewer reviews, and less respect at every point in their attempts to build a career in the traditional market. And yes, I’m pretty focused on reforming the traditional market for the same reason Willy Sutton robbed banks—because that’s still where the money is. And because the benefits of changes there won’t just be trickle-down but culture-changing. World-changing.

But don’t get me started on that. You’ve heard me already on the topic of "ask not what SinC can do for you, but what you can do for SinC." (Or if you haven’t, my blog on that is still available on SinC’s MySpace page: http://blog.myspace.com/index.cfm?fuseaction=blog.view&friendID=161917660&blogID=286242493

I'm off to see if there are any more Kiva loans that can seduce me into funding them. Did I mention that every once in a while, you get a chance to support a bookstore or a school? Not just teaching someone to fish, but how to read . . . wow!

Wednesday, March 5, 2008

Staying Connected


By Marcia Talley

When I still worked “outside the home” at a job in Washington, DC, we were always being asked by our supervisors to accommodate “shifting paradigms.” This usually meant that a hot-shot management guru had treated our CEO to lunch, and presumably held him hostage over double martinis, prime rib and crème brulé until he’d signed the corporation up for the latest management craze — MBO, TQM. Remember?

If you don’t, never mind. After spending millions on training and implementation, we employees usually forgot the mumbo-jumbo, too, and it was back to business as usual until the next management fad came along.

I was thinking about paradigms recently as I sat on our sailboat in a quiet anchorage in the Exuma Islands chain in the Bahamas. My husband and I have been living on Troubadour for several months. While he’s retired, I’m still trying to function as a working writer. This is something of a challenge in the islands, and a real-life test of shifting paradigms, one that has come to depend heavily, but not entirely, on the availability of an internet connection.

Before leaving the U.S., I set up everything electronically — bank accounts, bills, NY Times online, newsletters (like InSinc: save a stamp and download now from http://sistersincrime.org/newsletters/March2008InSinCNewsletterLowRes.pdf) and Skype, a free voice over internet “telephone” service that is so neato-keen that I’m amazed AT&T hasn’t bought it out simply so they could shut it down.

But all this preparation is for naught in the absence of an internet signal, so we dropped big bucks on a satellite telephone to serve as backup when we sail out of range of the wireless internet on the island settlements.

Satellites are not the panacea one might think, however, as they have the irritating habit of passing over my patch of sky, then vanishing over the horizon, taking my internet signal with them. So, I have a regular cell phone with which I make calls and send short text messages — whenever we’re in range of a Batelco tower, that is. Alas, even local residents don’t rely on the on-again, off-again telephone service. Every house and boat has a name and a VHF radio (I’ve got a hand-held strapped to my belt) and contact one another on Channel 16 — “Troubadour calling Lion’s Den, switch and answer channel six seven.”

Several weeks ago I delivered to my editor the final manuscript of the next Hannah Ives mystery, Dead Man Dancing, while anchored behind Leaf Cay, a tiny island occupied only by iguanas, some as big as dogs. I think it was the writer Annie Lamott who said there are only two prayers — “Please, please, please” and “thank you, thank you, thank you” — so as the file began to upload to whatever satellite was currently passing over, I began reciting the first prayer until (after three attempts) the large file went through and I could recite, with feeling, the second.

Can you tell I’m enchanted by the islands?

In fact, I hope to set my next mystery down here, and have been hanging out gathering atmosphere and background at Norman’s Cay, former headquarters of the infamous Carlos Lehder who bought most of the island, terrorized the residents, and used the island as a way station for transferring cocaine between Columbia and the US for the Meddelin cartel, and where a DC-3 that missed the runway is now a haven for fish and a delight for snorkelers. And speaking of spectacular snorkeling, yesterday I donned snorkel and fins to explore Thunderball Grotto, a sparkling cave at Staniel Cay which was named for the James Bond movie, Thunderball, and where scenes from Splash and another 007 movie, Never Say Never Again were also filmed.

Right now, though, you’ll have to excuse me while I do something I will never willingly do electronically. Yesterday at a marina take-one-leave-one “library” I snagged a paperback copy of Margaret Maron’s Winter’s Child (how had I missed it?). I’m going to put on my hat and my sunglasses and take it up on the bow for a good, long read.


Marcia Talley is the Agatha and Anthony award-winning author of THROUGH THE DARKNESS and five previous Hannah Ives mysteries, all set in Maryland. DEAD MAN DANCING, next in the series, will be published later this year. She iserves as Secretary for Sisters in Crime National.

Tuesday, March 4, 2008

Books in Print changes

Dear Sisters in Crime members:

We’ve had a few problems with our transition to entering titles online
into Books in Print (BIP) this past year. Our apologies to those of
you who were inadvertently left out of the BIP, or whose listings were
incorrect. We are working on ironing out the bugs. If your listing was
missing or incorrect and you haven’t told us already, please email
Beth Wasson: sistersincrime at juno.com. (The deadline for checking your
entry and adding your books for the 2009 edition will be August 1.
I’ll remind you again!)

As I mentioned in the newsletter, the board has voted unanimously to
change the present system for the printed version of BIP to include
only those printed books that meet established marketplace standards.
In other words, the printed BIP will include books that are accepted
by booksellers and librarians. We are making this change because these
same booksellers and librarians have told us they no longer find the
BIP useful in its present form.

Our online BIP will include all member books: the print version
listings, print titles that did not meet the print BIP criteria, and
additional categories for non-print books, e.g. e-books and audio
books.

The online version of BIP will provide a site for readers and
professionals to find information about members' books that may not
fit into the established marketplace. As these books are marketed
mainly to online buyers who are likely to prefer checking online
resources, the online version is a good match and a good way to
provide a service for this segment of our membership.

Following are the criteria for a book that meets marketplace
standards:

Is returnable
Is offered at standard industry discounts
Is available through national wholesaler, such as Ingram or Baker &
Taylor
Is competitively priced
Has a minimum print run of 1,000 copies

(We believe that the minimum print run of 1,000 copies shows a
publisher's intent to place the book in the marketplace. It is the
same number used by Authors Coalition to determine a 'published
book.’)

Any titles that do not meet one of the standards may be petitioned on
a case-by-case basis, so long as all other requirements are met.
Petitions must be submitted in writing, preferably by email.

However, as POD technology becomes a more common practice for books
accepted in the marketplace, we want to create an avenue of
flexibility in print runs for those exceptional titles that now meet
all other criteria, as well as for future circumstances we might not
be envisioning. POD reprints of titles that met industry standards
when originally published will be included in the print BIP.

As you can imagine, it will take time for the board to work with our
BIP editor to make this transition smoothly. As always, we welcome
your questions and comments.

Sincerely,

Roberta Isleib
President, Sisters in Crime

Monday, February 25, 2008

Write Fast!

About fifteen years ago, I was deep into writing my first mystery novel. Or should it be “deeply”? “Desperately” is probably better. No matter, it was a very serious endeavor, requiring deep/desperate scrutiny of every word as it appeared on my computer monitor. It was a very slow endeavor. But it was coming along, I convinced myself, every perfect word a bridge to every other perfect word.

Then a Hollywood—yes, that’s right, HOLLYWOOD!—screenwriter brought his traveling workshop show to my area and I signed up for a weekend of learning how to write screenplays. Not that I had any intention of writing a screen play, but does any writer know what she/he might write tomorrow, if the money were right? In my career, I’ve written a lot of stuff I never thought I would write, including a comic book. But I digress.

I signed up for the Hollywood screenwriter’s workshop because it occurred to me that the one thing a screenwriter ought to be an expert on was writing dialogue. Yes, getting those perfect dialogue words in place had been giving me, shall we say, a little trouble.

So I sat through two-and-one-half days of the screenwriting workshop. Along with a few good hints about writing dialogue, this was what I learned—this was the gold: Write Fast. Because, the screenwriter said, when you write fast this is what happens: you submerge yourself in the writing zone. You are carried away by the story. You are living the story. And the story becomes infused with your energy and excitement.

As opposed to stepping out of the zone, stopping the story and allowing the energy to leak out every time you edit what you’ve just written, ponder over some technical aspect, check the dictionary and the thesaurus. Oh, yes, check your e-mail, and as long as you’re now taking a break from the actual writing, go get another cup of coffee.

I went home, turned on my computer and went back to writing my novel. I was on chapter ten, and I wrote the rest of the novel. In many sittings, of course, but as I wrote the story, I never stopped to edit or make changes. I just wrote as fast as I could, and I lost myself in the story. It was an exhilarating experience, like turning the pages of a really good book that you can’t bear to put down. I was so caught up in my story, I felt sad when I finally wrote “The End.”

But I had a whole novel. Then—and only then—did I start the rewriting and the editing, all that left brain stuff that forces writers to step away and turn a jaundiced and very critical eye on what we’ve written. But here’s the thing: I found that as I rewrote and rearranged paragraphs and sometimes chapters, sharpened dialogue, polished prose and cut out all the stuff, as Elmore Leonard says, that the reader skips over, the energy and excitement that had come in the writing itself stayed with the story, like a fresh wind blowing through.

Recently I read an obit on Phyllis Whitney that said she had slowed down in the last years of her life. From age 85 on, she wrote only one book a year. Obviously Phyllis Whitney believed in writing fast.

When asked how he had written the screenplay for Rocky in only 18 days, Sylvester Stallone said that was all the time that was necessary. It took Gustave Flaubert eighteen years to write Madame Bovary, he said, and “it was a lousy book.”

When my novel, The Eagle Catcher, came out, several critics said that the novel got off to a rather slow start, but turned into a page-turner once it took off. I got a good laugh out of that because I knew exactly when the novel took off. Chapter ten, when I had started writing fast.

I’ve been writing fast ever since. In every workshop that I teach, I give my students those two golden words of advice: Write Fast. It does not mean that you never have to rewrite, or that when you finish the first draft, it will be ready for publication. It will still be what it is—a first draft. But it does mean you will have a complete novel, a story bursting with creative energy, a diamond in the rough waiting to be chiseled, shaped and polished. And that is the time to put on your editor’s cap, not before.
---------------------------------
Margaret Coel
SinC Member-At-Large